Using a professional headshot or personal branding photographs to promote yourself or your business is a powerful way to appeal to potential customers, but there are many differences between the two. Here are some things to consider when deciding which is the best choice for you.
| HEADSHOT | PERSONAL BRANDING |
| A good start! | Gives a more powerful impact than a headshot by: giving you a diverse set of images that convey a message and emotion telling a curated story about you and your business that attracts exactly the people you want to work with gives your image credibility and familiarity |
| Typically used once on your website | provides you with many diverse, custom images to compliment your marketing materials, including articles, print, advertising, social media, landing pages, etc. gives you different pictures to use for your profile picture on social media – each platform is unique and your image should be too! |
| An image of you smiling and looking into the camera | allows you the opportunity to present yourself in a variety of ways to appeal to customers tells a story by the images you include appeals to a generation who are accustomed to social media and the use of visuals to convey messages |
| They have a tendency to be generic | tells an engaging story that is completely unique resonates with people on a deeper level than a headshot connects your copy in a way that makes you stand out in the sea of other professionals in your field |
If you are an innovative and strong leader, your professional image should reflect that. Proper personal branding photography will give you the unique, curated, and purposeful set of images to bring in your target customers. We will collaborate to create the right look, feel, and message so you are positioned as “THE” leader in your field.